Meet AIME: Your 24/7 Digital Mindset Assistant for Shooting Sports
Ask any question, any time, in training or competition.
Built specifically on the methods of Paul Hughes, The Sport Shooting Psychologist, AIME helps you perform with clarity and focus under pressure. Not by avoiding discomfort, but by learning to use it to your advantage.
Speak or type your question and get practical guidance you can apply before and after training and in the heat of competition.
If you’re curious about AIME, you can try it out without risk, with a free 7-day trial.
Create your account below to subscribe and get started ⬇️
For shooters aged 18 and over.
Because pressure doesn’t wait, why should you?
You’ve felt it.
That split second when tension takes over, your breathing tightens, and the next shot suddenly matters more than anything.
That’s the moment your mind decides the outcome.
AIME exists to prepare you for exactly that moment.
It gives you access to world-class mental-performance tools anytime, anywhere. On the range, on the road, or in the vital moments before you’re about to compete.
Pressure won’t wait. With AIME, you don’t have to either.
Instant. Personalised. Multi-lingual.
Grounded in world-class sport psychology.
Other tools send you quotes or meditations.
AIME gives you performance mindset answers, drawn from elite-level methods and 15 years of real-world experience.
Ask anything ‘Mindset’: from “How do I refocus after a miss?” to “How do I manage nerves before the call?”
Get precise, sport-specific mindset guidance: no fluff, no theory dumps.
Use it anywhere: at training, travelling, or mid-competition.
Learns with you: remembers your goals and adapts each time you return.
AIME isn’t just another generic app. It’s based on thousands of entries of Paul’s method and not a generic AI model.
Your live and personal mental coach, with you when you need it.
Enter your details to start your 7-day free trial.
For competitive sport shooters and those who support them
Whether you’re just getting started, chasing your first PB or competing for the podium, mindset makes the difference. AIME helps you train it deliberately.
Shooters: build focus, manage nerves, and deliver under pressure.
Coaches: reinforce mental-skills work between sessions.
Parents: understand what performance pressure really feels like, and how to help.
AIME speaks your language, adapts to your level, and strengthens the link between thought and performance.
For users aged 18 and over.
AIME users love it because…
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"AIME is like having Paul Hughes on hand all the time to have a quick chat with a friend and mentor when things are tough and a calming influence when its all going well and the excitement is mounting."
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"It's a fantastic advantage to have AIME in your pocket"
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"I think AIME works really well. You just ask it or type in a question and it trawls though all of Paul's methods and gives you an immediate answer."
Get your 24/7 Mindset Assistant today
7-day free trial, then only £9 per month
FAQ’s
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AIME is your 24/7 digital mindset assistant for shooting sports.
It’s built from the same methods I’ve used with shooters of all levels and helps you to be focused and consistent under pressure whenever you need it.
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AIME is for competitive sport shooters who take their performance seriously.
Whether you shoot shotgun, rifle, pistol or archery, it adapts to your discipline.
It’s also valuable for coaches who want to support their athletes between sessions and for parents who want to understand how to help without adding pressure.
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You can either type (in 50+ languages) or speak (currently 4 languages - English, French, German and Spanish) your question to AIME.
It’s as easy as sending a message. Describe what’s happening before training, after competition or when you feel stuck, and AIME gives you practical, mindset-focused support instantly.
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No. AIME does not give advice on stance, gun fit, aim or equipment. It might ask you what you do from a technical perspective but it isn't trained to give technical advice.
Its focus is on the mental side of performance: focus, routines, confidence, pressure, concentration, reflection and more. I think that's plenty for any one digital assistant!
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Not at all. AIME is there between sessions to reinforce what you and your coach are already working on. Think of it as your personal mindset assistant that helps you apply what you learn when it matters.
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Anything related to the mental side of shooting sports:
Task focus under pressure, building routines (and scores), competition preparation, debriefs, motivation and confidence.
The more specific you are, the more personalised and useful the response becomes.
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Yes. Entering payment details activates your 7-day trial, but you can cancel any time within that week and you will not be charged.
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You can easily cancel at any time by clicking the cog button that appears on the chat page after you subscribe.
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No, your data is never shared or sold.
AIME works independently and you do not need any other subscriptions such as ChatGPT.
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Treat it like a coach. But one that you can ask anything mindset related to, unlimited times, and any time of the day!
Tell it what discipline you shoot, what your technical cues are, what challenges you face and what you want to improve.
The more information you share, the more precise and practical the guidance becomes.If you’ve been waiting for a sign to try it, this is it.
AIME is simple, personal and built for the realities of shooting sports.