The 4R Performance MethodAt some point,
the gun isn't
the problem.
Technical skill is the foundation. But consistent results under pressure require something more — and most competitive shooters have never trained it.
15+
Years of Experience
100+
Shooters Supported
3
Olympic Games
ISSF
Academy Instructor
15+ Years of Experience
•
Team GB Psychologist
•
ISSF Certified
•
Olympic Proven Methods
•
15+ Years of Experience • Team GB Psychologist • ISSF Certified • Olympic Proven Methods •
The ProblemMost shooters treat a mental performance problem like a technical one.
More range time. Better kit. Another coaching session. These all matter, but at some point, you've put in the technical work. The ability is genuinely there.
And still, the scores that come so easily in training don't show up in competition.
"The mental game isn't a replacement for technical skill. It is what allows you to execute your skill consistently, when it matters most."
The SolutionThe 4R
Performance
Method
A structured psychological system built specifically for competitive shooting. Not another set of tips. A method developed at Olympic and world level.
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Recognise
When your attention isn't where it needs to be
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Refocus
On what you can control - your process, not your emotions
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Respond
With action. Execute your skill despite the noise.
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Repeat
This cycle, building mental muscle through consistent practice
TestimonialsFrom World Champions to competitive club shooters, the results speak for themselves.
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"Paul enabled me to make a seamless leap from Junior to Senior international Olympic Trap shooting."
Lucy Hall
Paris 2024 Olympian - ISSF World Cup Medallist - European Silver Medallist -
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"Paul has enabled me to create a calmness in my mind that allowed me to convert my ability into a winning score on the board, something that before I never truly believed that I could do."
Guy Franklin
World Sportrap Champion 2023 - 1st of 700 competitors
Who Am I?Elite-Level Methods, Made Accessible
I'm Paul Hughes, Chartered Sport and Exercise Psychologist, former Lead Psychologist for Great Britain Shooting, and someone who has spent over 15 years on ranges, not in offices.
15+ years working exclusively with sport shooters
Supported athletes at three Olympic Games: Rio, Tokyo, Paris
Currently supporting Qatar through Los Angeles 2028
ISSF Academy instructor, training coaches worldwide
"The psychological process is the same whether you're shooting for Olympic gold or trying to move from B to A grade."
Where do you
want to start?
-
The 4R Performance Method
The complete foundation programme. A structured, evidence-based system for competitive shooters serious about consistent results.
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Free Mindset Guide
Start here to understand the mental side of your shooting before committing. Practical, straightforward, no cost.
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1:1 Coaching
Personalised mental performance work built around your shooting. Very limited availability, non-Olympic shooters only.
Ready to level up?The ability is already there.
You've seen it in training — the scores, the consistency, the shots that felt effortless.
That shooter exists.